Services

Pictage needed to scale its user base inside an industry dominated by large national event organizers, without the budget to compete with them directly. The goal wasn't to out-advertise the incumbents. It was to build a different kind of presence entirely, one that turned the community itself into the growth engine.

ProShots was asking an entire industry to trust a technology most of its own customers didn't yet understand. The company had no brand recognition, and the shift required wasn't incremental. It asked photographers to change how their business physically operated, before there was any market precedent for what that change would deliver. The goal wasn't fast growth. It was building enough trust across 50 labs and thousands of photographers that people would believe in something they'd never been asked to trust before.

Cleantech had no marketing or brand presence in the wider clean and green technology sector. Cold calling and cold emailing were the only ways prospects were being reached, a slow and expensive way to build a category presence from nothing.