The follow-up is where most deals are lost or won.

Email Campaigns That Convert

I write email campaigns built to move someone toward a decision, not just fill their inbox. Every send has a clear job to do.

CRM Setup and Cleanup

I set up and clean up CRM systems across Mailchimp, HubSpot, Zoho, and Salesforce, so your team has one reliable place to track leads and customers instead of scattered spreadsheets.

Segmentation That Actually Matters

Sending the same email to everyone wastes the list you have built. I segment based on real behavior and intent, so the right message reaches the right person.

Automation That Runs Without You

Follow-up should not depend on someone remembering to send it. I build automation that handles the timing and sequencing, so leads get a consistent response even on a busy week.

Data You Can Actually Use

I set up reporting that shows what is working in plain numbers, open rates, click-throughs, and conversions tied back to revenue, not just activity for its own sake.