Case Studies

The franchise owners of three Graze Craze charcuterie locations in Anchorage AK, Bellevue WA, and Woodinville WA hired me to build a local marketing engine that could drive consumer orders and corporate catering demand simultaneously across three distinct markets. The goal was not just to launch successfully. It was to outperform what the franchise system had seen from any location before.

WeScope was entering the market with a strong product and no established go-to-market infrastructure. There was no brand positioning, no website built for conversion, no marketing automation, no paid media program, and no email strategy. Everything needed to be built from the ground up, within a $20,000 monthly budget, in a way that could generate qualified pipeline efficiently enough to make the numbers work for an early-stage SaaS business. The challenge was not just building the machine. It was building a machine that was precise enough to justify every dollar.

Stayable Suites needed to compete against Hilton, Choice Hotels, and Red Roof in a hospitality market that was fundamentally changing. Extended stay was no longer about hotel rooms rented by the week. It was about lease-style living with apartment amenities, zero credit checks, and all utilities included. Stayable had the product to compete, but needed the brand, the strategy, and the digital infrastructure to get in front of the right customers before the bigger players locked up the market.

With an impending trade show and an unfinished software prototype, the challenge was to showcase the benefits of their prototype software - KC2 to potential clients through a polished landing page. Since actual product screenshots were unavailable, a creative solution was needed to effectively convey the concept and advantages of the software.

Emotion was a wedding photography business with a clear ambition: scale the revenue, reduce the operational overhead, and create a customer experience precise enough to convert the right buyers without requiring a human being to manage every step of the process. The goal was 500 bookings and $1 million in revenue within six months, driven by a marketing and sales system built entirely around automation and persona-driven engagement. Then the strategy launched in March 2020, and the world changed.

The challenge for Finch and Sons was reaching cannabis dispensary buyers solely through email, adhering to legal sales practices in a market where many did not. The inability to conduct in-person sales meetings, coupled with pricing pressures in a competitive market, posed obstacles. The goal was to maintain competitiveness while navigating legal requirements.

Launching a startup often involves the challenge of allocating budgets for effective marketing while managing other financial aspects. Many new businesses shy away from advertising options like marketing videos due to the perceived need for a substantial budget to develop messages and create content.

Transworld Business Advisors is one of the largest business brokerage franchises in the world, helping business owners navigate the process of selling their companies. The franchise owners operating across the Pacific Northwest, Washington, and Alaska hired me to build something that had never existed for their locations before: a structured, scalable marketing system capable of finding business owners who were thinking about selling, earning their trust over time, and converting that interest into broker consultations. In mergers and acquisitions, the sales cycle is not measured in days or weeks. It is measured in months and years. The marketing infrastructure had to be built for that reality.