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The KC2 Software aimed to merge the ease of digital photography with the professionalism and traditions of print photography, providing photographers with a comprehensive platform. The challenge was to create a polished landing page for an upcoming trade show, despite the software prototype not being ready. The goal was to effectively communicate the benefits of KC2 to potential clients and stand out in a competitive market.
With an impending trade show and an unfinished software prototype, the challenge was to showcase the benefits of KC2 to potential clients through a polished landing page. Since actual product screenshots were unavailable, a creative solution was needed to effectively convey the concept and advantages of the software.
Recognizing the popularity of infographics, we decided to leverage this visual trend to explain how KC2 worked and the problems it could solve for clients. Partnering with a top infographic company, Lemonly, we created a visually stunning infographic to present at the trade show. As the product matured, we developed a sophisticated marketing campaign, including an animated website that showcased the infographic, maintaining a consistent message to customers. As the prototype evolved, we focused on demonstrating the actual features and benefits of KC2, making the client's website stand out with unique competitive advantages. The website was designed by Mason Digital to be both beautiful and functional.
Our efforts enabled the client to establish a strong message and value proposition even during the initial phase when no demonstrable product existed. The evolved website appealed to consumers, photography professionals, and lab professionals. Because of this, we were able to stablize and rebuild trust during Kodak's bankruptcy. The strategic approach of combining infographics with an animated website contributed to creating a compelling narrative around KC2, positioned it as an innovative player in the industry.
