For over two decades I have built growth engines for companies on the edge of something bigger. Some were chasing investment. Some were chasing market share. All of them needed the same thing: a system that actually connects strategy to revenue. Below is the work, organized by outcome.
These are the engagements where the marketing system I built directly contributed to securing investment, hitting funding milestones, or driving a successful acquisition. The work was strategic, hands-on, and built to be defensible in a diligence room.
Director of Marketing & Community Development
Built the digital, social, and community strategy that drove dominance in the photography SaaS category. Launched an online community that grew to over 25% of the total available market and a customer conference series with year-over-year growth.
Marketing Director
Co-developed the company strategy and business plan that led to acquisition. Managed all corporate marketing, 20 trade shows per year, legal strategy including patent and contract work, and research that supported product positioning.
Product Development, Marketing & Sales
Architected the post-bankruptcy crisis strategy, rebuilt the brand, launched a new SaaS product, and onboarded 100 accounts within a year. The rebranded entity was acquired by a Chinese investment firm. Managed a $3M annual marketing budget plus $2M in tradeshow spend.
Marketing Strategy Manager
Built marketing strategies across five separate business units and recruited the new sales and marketing team. Strategy directly contributed to the capital raised by the company.
Head of Growth Marketing
Built demand funnels across five customer channels via email, digital, ads, and retargeting. Reduced customer acquisition cost by 23% through continuous funnel optimization. Captured 98% of counselors in Hawaii. Business was acquired and pivoted to SDR-led growth.
Growth Marketer
Collaborated directly with the CEO to define and execute the go-to-market plan. Led community building, identified highest-impact acquisition channels through research and user interviews, and executed targeted campaigns. The business was acquired after the first 30 providers were onboarded.
Marketing & Sales Executive
Reversed multiple years of declining sales for a print lab facing severe technology disruption. Grew revenue 10 to 14% over two years through existing client expansion. Repositioned the brand under the tagline "more than a print" and led the company to successful acquisition by a larger competitor.
Growth, Sales & Marketing
Built the full US market entry strategy and negotiated integration into one of the most sought-after photography e-commerce APIs, significantly expanding distribution and increasing monthly revenue. Programs were handed off to internal teams in New Zealand.
Beyond the investment work, I have built positioning, funnels, and revenue systems for brands across SaaS, hospitality, food and beverage, franchise, e-commerce, professional services, photography, wellness, and more. Each engagement built the system, validated it, and handed off something that could run without me.
Building the complete go-to-market engine from zero. Brand, positioning, demand generation, sales, retention, and routing infrastructure designed to scale into a franchise.
689 high-intent visits in first 30 days. Built segmented HubSpot CRM, multi-path nurture, retargeting layer, and KPI framework across paid and organic.
Led Bellevue to break the brand's all-time December sales record and rank Top 10 nationwide twice. Anchorage became the top-performing franchise launch system-wide.
Led growth across three distinct business units. Built scalable structure, improved email performance, and grew repeat purchase activity before transitioning to in-house team.
4:1 ROAS in 30 days. Grew website users from 4,500 to 10,400 in under 30 days. Generated $23K in revenue and 5 full lease conversions in the first month.
89% reduction in conversion cost (from $75 to $8.45 in 90 days). 45%+ email open rates. 40% MQL close rate. Delivered 80+ booked demos.
Built the full acquisition and retention system across positioning, funnel architecture, email, CRO, and paid media for a DTC challenger to delivery platforms.
Architected a 5-year engagement strategy integrated with HubSpot for a long-cycle B2B advisory model. Built multi-channel program across direct mail, paid, and segmented email.
Built brand and marketing function from scratch for a Philadelphia injury attorney. Anchored strategy to a landmark $30M verdict, identified 6 strategic channels.
Built the full marketing system across personas, influencer strategy, email funnels, and landing pages targeting the Newport Beach mom community.
Full audit of Shopify, 5 social channels, and Google ad accounts. Built LinkedIn campaigns targeting two higher-value personas plus a complete email flywheel foundation.
Led brand transition from embed model to agency-like approach. Built end-to-end strategy, 5+ personas, Google Ads strategy, and prospect email funnels.
Crafted branding strategy, positioning statements, and a comprehensive marketing program including a systematic referral program with KPI tracking.
Built inaugural marketing strategy from scratch: brand, HubSpot CRM, Google Ads, email, social, and content. The company's first ever marketing program.
Created 3 new demand personas and revenue channels. Designed omni-channel strategy balancing supply and demand sides simultaneously.
Created the visual brand identity and brand strategy targeting CEOs of US-based tech startups, including logo, colors, and visual brand system.
Developed the brand story for an early-stage startup. Completed in-depth competitive analysis and customer research to inform positioning.
Redesigned the entire customer journey from prospect to sale for a portrait company scaling nationally. Defined FB/Google ad strategy and call center script changes.
Created a social media program with complete follow-up funnel. Used Seamless AI and LinkedIn to gather leads and drive brand awareness email programs.
Built a fully automated MarTech and AI system across 6 personas. Designed to generate 500 sales and $1M in revenue within 6 months. Launched two weeks before COVID.
Launched the Cali Life Cannabis brand including a dispensary education program and a co-marketing initiative with the Bands in Town app.
20,000+ monthly event attendees, 100,000+ Facebook Group users, 15,000+ podcast subscribers. Managed team of 100+ community organizers globally.
Led national sales of ProShots e-commerce software. Grew national revenue by $250M over 2 years. Developed solution selling and pricing strategy.
Most marketing does not fail because of effort or budget. It fails because nothing is truly connected. If that sounds familiar, let's talk.
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